For the future of fundraisingTM
Charidy Academy delivers proven insights, powerful tools and personalized guidance to help non-profit leaders maximize their fundraising potential as society and technology evolve.

The Donor Lifecycle Map: Strategies for Obtaining, Retaining and Upgrading Gifts [Upcoming Webinar]

Exclusive Webinar For Charidy Academy Members You have conducted a successful Charidy campaign. You have major donors matching countless gifts – some of which are from new donors and others from ongoing. But what happens next? How do you keep all of these contributors? What steps do you take to ensure their ongoing giving? What […]

Engagement Marketing

Engagement Marketing is the New Black

Life never goes as planned. You may set out on one specific path and quickly find yourself on another, drastically different path—maybe even going a different direction. Why should we expect anything different from our marketing? We plan for our audience to hear one message, but what we don’t plan for are all the things […]


[AUDIO] How One Nonprofit Raised 80% of Their Budget for 2017 in a Single Campaign

Our Chief Innovation Officer, Moshe Hecht, interviews Rabbi Eliyahu Rivkin of Chabad of Northridge to discuss the dream, the challenges, and the incredible results of cumulatively raising 80% of this year’s budget in his most recent Charidy campaign.

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The Perfect Storm for Online Fundraising

Originally posted on Guidestar. So you want to be successful in online fundraising? Ready to take 2017 by the reins and make an exponential impact? Well, the first thing you need to know is, you’re gonna have to learn to dance. To juggle the yin and the yang. To bring balance to your Force. Or […]


Millennials Shmillenials: Working Together for One Cause

There have always been Millennials. We’ve known them by other names of course. Explorers. Inventors. Witches. Heretics. Revolutionaries. As generations rise and ebb, the younger generation has consistently challenged the values and mores of their elders. And, most of the time, immense progress was achieved—revolutions and movements. But other times, it was a reversion to […]

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Here’s Why Your Major Donor Is About to Give You the Boot

Ever wonder why two organizations with the same mission and passion—both possessing teams of equally amazing and dedicated individuals, both sources of goodness in the world—can differ so vastly in the amount of financial support they receive? Last week, I heard about a major benefactor of a nonprofit who called up the director and exclaimed, […]

The Modern Art of Fundraising

The Modern Art of Fundraising: Interview with Alan Secter of YU

Fundraising is an art. The great masters are not merely inspirational, they enable us to see the world, and ourselves, in whole new ways. And like art, “good” fundraising often just isn’t good enough. It’s got to be great to be noticed; masterful to change lives; passionate to draw others into it and awaken their […]

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Non Profits are Thinking About Crowdfunding All Wrong

Originally featured on Crowdfund Insider. We don’t do crowdfunding. I can’t tell you how often I hear these words, spoken with such confidence, by the head of a major non-profit. I’ve come to realize there are many reasons for this initial hesitation, and it’s a combination of many things, but mostly fear. Fear of innovation. […]


Is snail mail really dead?

We are constantly changing. To be a living, breathing individual on this earth means that we must embrace the change. What we did yesterday does not dictate our actions today. And what was “in” three months ago is suddenly crammed into the dark recesses of our too small NYC closets. It’s the way the world […]


Donors are not “ATM” machines.

What really irks me as a donor, is that the only time that I hear from the organisations I give to, is when they want something from me. Normally it’s money. Sometimes it’s an event that they would like me to come to, also typically involving some kind of monetary commitment on my end. Don’t […]